Assignment 23A - Your Venture's Unfair Advantage

1. Housing Experience: I work in the leasing office of my apartment complex, so I can first-handedly understand housing struggles as well as meet UF students who need flexible leases.
1. Valuable: This is valuable because it lets me understand the scope of my market 
2. Rare: This is not rare at all. 
3. Inimitable: This is not super inimitable, as others can choose to work in their leasing office, but it is limited. 
4. Non-substitutable: This is a hard thing to substitute because you can’t just ask people for personal company statistics (regarding profit, etc.). 
2. Social Capital: Housing Connections: Working in the leasing office of my apartment complex lets me see the ins and the outs of the businesses and better understand the pros and cons of my idea. 
1. Valuable: This is valuable because my idea requires two parties to agree to some form of a binding experience and they will only do it if there is something in it for them. 
2. Rare: This is not rare at all. 
3. Inimitable: This is not super inimitable, as others can choose to work in their leasing office, but it is limited. 
4. Non-substitutable: This is a hard thing to substitute because you can’t just ask people for personal company statistics (regarding profit, etc.). 
3. Lack of Competitors: There are not many places that partner with UF to provide flexible leases now. Currently, it is just the Continuum. 
1. Valuable: This is valuable because I can reach my entire market with little competition. 
2. Rare: It is rare in nature as there are no competitors. 
3. Inimitable: Someone could easily copy this in the future, so it might come down to a pricing/location competition. For instance, I could remain a successful competitor in the market if I am partnered with all the housing communities by campus. 
4. Non-substitutable: I can try to come up with something substitutable, such as a sublet matching company. However, I am pretty sure those exist and are unsuccessful. 
4. Social Capital: UF Students: As a UF student, I have access to many students who face housing troubles. 
1. Valuable: This is valuable because it is my main market. 
2. Rare: This is not rare. It is a college town; everyone knows UF students. 
3. Inimitable: This is imitable for the same reason it is not rare. 
4. Non-substitutable: This is not substitutable since it is my market. 
5. Social Capital: UF Housing Representatives: Because of a previous assignment, I was able to contact a UF housing rep for the Continuum. 
1. Valuable: This is valuable because the Continuum is the only complex that currently employs the idea I am presenting. This allows me to ask questions about the logistics. 
2. Rare: This is not rare. Anyone can reach out to him. 
3. Inimitable: This is not inimitable for the same reason it is not rare. 
4. Non-substitutable: This is not substitutable for the same reason it is valuable. 
6. Social Capital: Student Entrepreneurs: I know people who have started their own companies so they would be useful capital in the sense that I could ask them questions/seek advice. 
1. Valuable: This is valuable because I don’t want to encounter problems that could be avoided.
2. Rare: This is somewhat rare; it is hard to know people that have started their own businesses. 
3. Inimitable: This is somewhat imitable for the same reason that it is rare. 
4. Non-substitutable: This is not substitutable. 
7. Public Speaking Experience: I have had experience public speaking; I once gave a TedX talk and have been endorsed on LinkedIn for having exceptional public speaking skills. 
1. Valuable: This is valuable because I will need to pitch my idea to two parties: UF and off-campus housing communities. 
2. Rare: This is rare because no one can have the exact same speaking personality as me. 
3. Inimitable: This is inimitable because everyone has different levels of experience with speaking publicly. 
4. Non-substitutable: This is not substitutable. 
8. Social Capital: UF Alums: UF Alums are likely to be advocates for my idea as they have experienced the same problem and often have kids that want to go to UF. 
1. Valuable: This is valuable because this expands my market. 
2. Rare: This is not rare because UF students tend to know UF alum. 
3. Inimitable: This is inimitable for the same reason it is not rare. 
4. Non-substitutable: This is non-substitutable because it has to do with my market. 
9. Social Capital: Santa Fe Students: I know a lot of Santa Fe students who may also have housing issues.
1. Valuable: This is valuable because it is my secondary market, behind UF students. 
2. Rare: This is somewhat rare. It is common to know UF students, but not so much with Santa Fe students. 
3. Inimitable: This is somewhat imitable for the same reason it is somewhat rare. 
4. Non-substitutable: This is not substitutable since it is my secondary market. 
10. Social Capital: CEO of Imprint Genius, Isaac Hetzroni: This will help me with the publicity of my idea. 
1. Valuable: This is valuable to get news out that people have the option of flexible leases through UF. 
2. Rare: This is rare because not everyone has a personal connection with Isaac. 
3. Inimitable: This is inimitable because nobody can develop the same relationship I have with Isaac. 
4. Non-substitutable: This is substitutable by befriending another printing company. However, using a friend may be cheaper than seeking another option. 

After doing the VRIN analysis, I realized that some of resources are stronger in some areas than other. Therefore, it would be ideal to be able to use a combination of events. If I cannot do so, I would choose my housing connection because the hardest part to work out with my idea is the logistics. Without this resource, it is possible my idea never may come to fruition.