My service can theoretically have two segments of customers: the student or their parent. This depends on how proactive the student/parent is. For the sake of this exercise, I am going to focus on the parental segment.
She is a Florida Alumna and excited to have her son follow in her footsteps. She is fifty years old, so UF looked vastly different back in her day. That being said, she’s excited to have her son commit to UF so that she can pass on her wisdom. She drives a 2008 Honda minivan and reminisces about the days she had to drive her little boy to and from football practice. She occasionally enjoys a good issue of People magazine and has a pet pug. Some people say that she is bubbly and easy to be friends with. She watches House Hunters, Grey’s Anatomy, and Ellen in her free time. Basically, she’s a perfect date for a wine night. Others say that she is a helicopter parent, but she’s just worried about her only boy leaving for college, hundreds of miles away from her.
This picture was taken from Rosemary’s Twitter account (@roasty194). The woman on the left is representative of the customer avatar that I am picturing for my service.
What do I have in common with her? I think that I also can tend to be helicopter-y. I am the kind of person who likes to have everything planned out (e.g. where I will be living next year, how I want things done, etc.). This tendency will probably result in me being a concerned parent, similar to my customer avatar in the future.
I don’t think this is a coincidence. I came up with this service because of hassles I’ve faced with housing that I would have liked to avoid. I think that my customer avatar would also like to avoid these hassles with her baby boy.
Iswarya,
ReplyDeleteI really liked reading your customer avatar blog post because you chose a character and stuck with it. I like how you made your avatar a UF alumni and classified her as a mom who is letting her son go off to college for the first time. This definitely ties into your product idea because most parents are concerned yet on-top of their child’s living situations. A UF alum would also be more inclined to trust a UF facilitated living provider than anything else. Also like how you included a real picture. Great work!
Hey Iswarya! I liked reading your customer avatar post, it made me chuckle when you mentioned the 2008 Honda minivan, because I could see her perfectly. I thought it was interesting how you focused your target on the student's mother, since I know my mother looks into my schooling harder than my dad. But I could see almost any parent considering this as a way to keep their child with a roof over their head, so you're doing an awesome job!
ReplyDeleteIswarya,
ReplyDeleteThis is such a spot-on description! This is also exactly how I'd envision your perfect customer, considering she reminds me a lot of my mom. It's easy to feel like they're "helicopter parents" by somewhat micromanaging, but it's not too bad to have someone that worries about where you're going to live for a week. I like that we were able to put a face to your potential customer. This is awesome!
Hi Izzy,
ReplyDeleteI agree that your ideal customer is the parents of students here at the University of Florida. Most of the time, the parents are the ones who are paying the bills for their student while they are in college. While the student may be the one who finds the place to live, the parents are the ones who have pay the lease. Like you mentioned, even though your idea customer may be parents, you can still relate to them in some ways. Good job!